Skip to main content

QR Code Generator FAQ

Everything you need to know about creating, customizing, and using QR codes.

QR codes have quietly become one of the most practical tools in both everyday life and professional communications. From restaurant menus and product packaging to business cards, event signage, and marketing campaigns, a well-placed QR code removes friction and connects people to exactly where you want them to go.

If you are new to creating QR codes or want to get more out of the ones you already use, this page answers the most common questions people have about QR code generators.

The Basics

What is a QR code generator?

A QR code generator is an online tool or app that creates a scannable QR code from a piece of information you provide, most commonly a URL. Once generated, the QR code can be downloaded as an image file and placed on any printed or digital material. When someone scans the code with a smartphone camera, they are taken directly to the linked destination without needing to type anything.

How does a QR code generator work?

You enter the information you want the QR code to point to, typically a web address, and the tool converts that information into a matrix of black and white squares arranged in a specific pattern. That pattern encodes your data in a format that smartphone cameras and scanning apps can read instantly. Most online QR code generators produce a downloadable image file within seconds of you entering your link.

Do I need to download any software to create a QR code?

No. Most modern QR code generators run entirely in a web browser and require no software installation or app download. You can access them from any device with an internet connection, including smartphones, tablets, and desktop computers. Simply open the tool in your browser, enter your link, and download your code.

What information can a QR code contain?

The most common use is linking to a website URL, but QR codes can encode a variety of other data types as well. Common uses include linking to specific landing pages, social media profiles, digital menus, online payment portals, PDF documents, video content, contact details (vCard format), support phone numbers, feedback forms, and product listings. Essentially anything with a URL or a compact data string can be encoded into a QR code.

Do I need an account to create a QR code?

This varies by tool. Many QR code generators allow you to create and download a basic code without signing in. Others require a free account to access customization features, save your codes for future editing, or download in certain file formats. Creating a free account typically only requires an email address and takes less than a minute.

Creating and Customizing QR Codes

How do I create a QR code for a link?

The process is straightforward and takes just a few steps. Open your chosen QR code generator in a browser, enter the full URL you want the code to point to, click the generate or create button, and your QR code will appear almost immediately. From there you can customize its style and color before downloading the finished image file.

Can I customize the appearance of my QR code?

Yes. Most modern QR code generators offer style and color customization options that go well beyond the standard black-and-white matrix. You can typically change the foreground and background colors to match your brand palette, select from different dot and square styles for a more geometric or rounded look, add a logo or brand icon to the center of the code, apply a frame or border around the code, and add a short call-to-action label beneath the code such as "Scan to visit" or "Learn more."

Can I add my logo to a QR code?

Yes. Many QR code generators support logo embedding, which places your brand logo or icon in the center of the QR code matrix. This is a popular choice for businesses that want their QR codes to feel on-brand and professional. The central area of a QR code includes built-in error correction, which means a small logo can sit there without preventing the code from scanning correctly. Keep the logo small enough that it does not obscure too much of the surrounding data pattern.

How do I match my QR code colors to my brand?

Most customization-capable QR code generators allow you to enter hex codes for precise color matching. If you know your brand's exact hex codes, entering them in the color settings ensures the QR code blends seamlessly with your other branded materials. When customizing colors, always maintain strong contrast between the foreground pattern and the background to ensure the code remains scannable.

Can I add a frame or border to my QR code?

Yes. Many QR code tools include frame and border options that give the code a more finished appearance and provide space to add a short text label. A frame with a call-to-action phrase such as "Scan me" or "Get directions" makes it immediately clear to viewers what the code does and encourages them to engage with it.

Can I create multiple QR codes for different destinations?

Yes. There is no limit to the number of QR codes you can generate. Many businesses and creators maintain a library of QR codes that each point to a different destination, such as separate codes for a homepage, a specific campaign landing page, a social media profile, a downloadable PDF, and a feedback form. Creating a distinct code for each destination also makes it easier to track which ones are performing best if you use analytics-enabled QR codes.

Can I create a QR code on my phone?

Yes. Most QR code generators work in a mobile browser without any app installation required. You can generate, customize, and download a QR code entirely from your smartphone. If the tool you are using has a dedicated mobile app, that is another option, but the browser-based version typically works just as well on mobile.

Scanning and Functionality

How do I scan a QR code?

Open the native camera app on your smartphone, point it at the QR code, and hold it steady for a moment. Most modern smartphones detect the QR code automatically and display a pop-up banner or notification with the link. Tap the banner to open the destination. No separate scanning app is required on most current iOS and Android devices, though dedicated scanner apps are available if your phone does not support native scanning.

Why won't my QR code scan?

There are a few common reasons a QR code may not scan reliably. The code may be too small, particularly on printed materials where it has been scaled down below a readable size. There may be insufficient contrast between the foreground pattern and the background, especially with custom color combinations. The code may have been distorted or stretched during resizing. Physical damage, heavy glare, or printing on a highly textured surface can also interfere with scanning. If a customized code is not scanning, try regenerating it with higher contrast colors or a larger output size and test it across multiple devices.

What is the minimum size a QR code should be printed at?

As a general guideline, QR codes should be printed at a minimum of 2 x 2 centimeters (approximately 0.8 x 0.8 inches) for reliable scanning at close range. For codes intended to be scanned from a greater distance, such as on event signage or retail displays, the code should be significantly larger. A useful rule of thumb is that the scanning distance should be no more than ten times the width of the QR code, so a code printed at 5 cm wide should be scannable from up to approximately 50 cm away.

Does a QR code work the same way on print and digital formats?

Yes. A QR code functions identically whether it is printed on a physical surface or displayed on a screen. Smartphones can scan QR codes from printed posters, business cards, product packaging, menus, and brochures just as easily as from a screen or monitor. The key requirement in both cases is that the code is sharp, undistorted, and has adequate contrast.

Expiration and Reliability

Do QR codes expire?

This depends on the type of QR code and the platform that generated it. Static QR codes, where the destination URL is permanently embedded in the code pattern itself, do not expire and will function indefinitely as long as the destination URL remains active. Dynamic QR codes, which use a short redirect URL managed by the generator platform, may expire if the platform requires a paid subscription to maintain active redirects. Many free QR code generators produce codes that never expire, but it is worth confirming this with the specific tool you use, particularly if you are printing codes on materials intended for long-term use.

What is the difference between a static and a dynamic QR code?

A static QR code has its destination permanently encoded in the pattern. Once generated, the destination cannot be changed without creating an entirely new code. Static codes never expire and work without any ongoing platform dependency. A dynamic QR code uses a redirect link that can be updated after the code has been printed, meaning you can change the destination URL without reprinting the code. Dynamic codes typically require an account with the generator platform and may require a paid plan to keep the redirect active.

What happens if the URL linked to my QR code changes or goes offline?

If the URL embedded in a static QR code changes domain, moves to a different path, or goes offline, the QR code will still point to the original address, which may result in a broken link or an error page for anyone scanning it. If you anticipate that the destination of a code may change, using a dynamic QR code with a redirect that can be updated is the better option. Alternatively, ensure the URL you use is stable and permanent before printing it into a static code at scale.

File Formats and Downloads

What file formats can I download a QR code in?

Most QR code generators support downloading in PNG, JPEG, and PDF formats. PNG is the most versatile option for digital use and supports transparent backgrounds, making it easy to place the code cleanly over any color or design. JPEG is a compact format suitable for general sharing but does not support transparency. PDF is the preferred format for professional printing as it preserves full image fidelity and works well at large output sizes without quality loss.

What is the best file format for printing a QR code?

PDF is generally the best format for print use because it is resolution-independent and will produce a sharp result at any print size. PNG at a high resolution is also a strong choice for most printing needs. Avoid using JPEG for print applications where possible, as the lossy compression used in that format can introduce subtle artifacts that interfere with scanning when the code is reproduced at smaller sizes.

What resolution should my QR code image be for print?

For printed materials, download your QR code at the highest available resolution, ideally at 300 DPI or higher at the intended print size. A QR code that looks sharp on screen may produce a blurry or degraded result when printed if the image resolution is too low. When in doubt, download at the largest file size the tool offers and scale down from there rather than scaling up from a small file.

Can I embed a QR code in an existing design?

Yes. Once downloaded, a QR code image can be inserted into any design project, including posters, flyers, business cards, brochures, presentations, social media graphics, and digital documents. Most online design tools allow you to upload a PNG or PDF and position it anywhere on the canvas. Using a PNG with a transparent background makes it easiest to integrate the code cleanly into designs with non-white backgrounds.

Commercial and Practical Use

Can I use a generated QR code for commercial purposes?

Yes. QR codes generated by most online tools can be used freely for commercial purposes including marketing campaigns, product packaging, business cards, menus, signage, brochures, and any other context where you want to direct customers or clients to a specific destination. Check the terms of service of the specific tool you use to confirm commercial use is permitted under the plan you are on, particularly for free tier users.

What are the most common ways businesses use QR codes?

The range of commercial applications for QR codes is broad and continues to grow. Common business uses include linking print advertising to digital campaign landing pages, adding contactless payment options to retail displays, providing customers with instant access to support contact details, embedding menus or product information in restaurant and retail environments, adding download links for apps or PDF resources to business cards and brochures, driving social media follows from physical marketing materials, collecting customer feedback via survey links, and enabling event check-in or ticketing workflows.

Can I put a QR code on a business card?

Yes, and this is one of the most practical applications of QR codes for professionals and small business owners. A QR code on a business card can link to your website, a digital portfolio, your LinkedIn profile, a contact page, or a vCard that allows the recipient to save your contact details directly to their phone without manual data entry. This is far more convenient than typing a long URL or remembering a business name to search later.

How many QR codes can I create?

Most online QR code generators do not impose a limit on how many codes you can generate, particularly for static codes on free plans. If you need dynamic codes with tracking and analytics, a paid plan may be required depending on the platform. For general use, creating as many distinct QR codes as you need for different campaigns, pages, or products is typically unrestricted.

Is it safe to scan a QR code?

Scanning a QR code is generally safe when the code comes from a trusted source. However, as with clicking any link, it is worth being cautious about scanning codes from unknown or suspicious origins, as malicious codes can redirect to phishing sites or trigger unintended actions. When generating codes for your own use, always verify that the URL you are encoding is correct before distributing the code at scale. For your audience, printing a short visible URL alongside the code helps reassure people of the destination before they scan.

Whether you are creating your first QR code for a business card or managing a library of campaign-specific codes across multiple channels, understanding how QR codes work and what the generator tools can do makes the whole process faster and more effective.

Ready to Compare QR Code Generators?

See how the top tools stack up side by side and find the right fit for your needs.

See the Comparison